The book arrives where the reader already is.

Buying attention from people who are not reading is expensive and it leaks.

A social ad shows the cover to someone who was passing by. A newsletter competes with the inbox. Without the book in a group, there is nothing to hold after the click. On BookGroup, promotion starts where reading already happens.

You publish, build the group, invite with the link. On paid plans, BookGroup Ads appear in other groups, and the public page presents the work to people who have not joined yet.

Why promote here

Reach inside a world where people are already reading.

The audience is already in the book

BookGroup Ads — for paid-plan accounts — appear in the sponsored slot of other groups. The reader finds the work without leaving the reading.

The invite has your name

The referral link takes someone who trusts you to the group. It is not a media dashboard. It is the community’s door.

The page works all the time

The public page on this site presents the book before the group. On paid plans, the public page in the app. Without depending on a post that disappears in a day.

Promotion where reading happens

What you have in hand as an author, publisher or creator.

The group is the book’s place

The work does not need a campaign to exist: it lives in the reading group, with conversation on the paragraph.

BookGroup Ads

On paid plans, sponsored campaigns appear in other groups. The reader finds the book without leaving the reading.

Referral link

Members and group owners share a link. Whoever arrives through it reaches BookGroup via someone who already reads.

Public page

On paid plans, the public page presents the work and the brand to people who have not joined the group yet.

What exists for promotion

Four fronts that work together: group, invitation, ad and page.

BookGroup Ads

In-app campaigns in the sponsored slot of other groups. Available to paid-plan accounts.

Referral

The link takes a new reader to the group. It is the community invite, not a paid-media dashboard.

Groups and cross-promo

Anyone who runs more than one group can carry the invite across their own communities — reading recommends reading.

Work page

The public title page on this site and, on paid plans, the public page in the app. The reader sees the book before joining.

First the work. Then the reach.

Without the group, the other tools have nothing to show.

It all starts with the book in a group. The invitation, the ad and the page are the doors that lead to it.

Publish and open the group

Publisher sign-up — the same as for people who write and people who publish a catalog. Without the book, there is no campaign.

Invite with the link

The invite arrives with your name. The reader enters BookGroup through someone who already reads.

Advertise between groups

On paid plans, BookGroup Ads in the sponsored slot of other groups.

Let the page work

The page on this site and the public page in the app present the work to people who are not members yet.

How to promote in earnest

First the work in the group. Then the reach.

Publish and build the group

Without the book and the group, there is nothing to promote. Publisher registration is the same as on the pages for people who write and people who publish.

Invite with the link

Share the referral link with people who already trust you. The reader enters BookGroup through the invite.

Use ads when it makes sense

BookGroup Ads are for paid-plan accounts. They appear to readers who are already in other groups.

The public page works all the time

The book page on this site and the public page in the app show the work to people who are not members yet.

Questions from people who promote

Do I need to buy something separate to promote?

No. You use the tools already in your publisher account: reading groups, referral link, BookGroup ads on paid plans, and the public page.

Are the ads for any account?

BookGroup Ads are part of paid plans for people who publish. The plans page lists what is available today.

Can I promote the print book?

The Emporium sells the print volume. The book page on this site points to the Emporium when the title is there. Referral and in-app ads deal with reading and groups.

Does the blog replace promotion?

The blog at blog.bookgroup.social publishes news from publishers and independent authors. It is not an ads dashboard or a studio the account controls alone.

Where do I start?

With publisher sign-up — the same as the pages for people who write and people who publish. Without the work and the group, the other tools have nothing to show.

Reach people who are already reading.

Publish, open the group, invite. Ads and the public page come in when the plan makes sense.